It Must Be Schwing! The Blue Note Story

It Must Be Schwing! The Blue Note Story

Director: Eric Friedler

Screening time: 10.04.2019. 19:00

Screening location: Kino Tuškanac

Runtime: 115 min

Awards: Atlanta Jewish Film Festival (2019), Miami Jewish Film Festival (2019), Milwaukee Film Festival (2019), DOC NYC (2018), Munich Film Festival (2018), Warsaw International Film Festival (2018)


It Must Schwing! is the story of Alfred Lion and Francis Wolff, two young German Jewish refugees fleeing Hitler and reinventing themselves in New York as jazz record producers of the legendary Blue Note Records label in 1939. At a time when African-Americans faced legalized discrimination and segregation, Blue Note Records broke new ground by engaging with the artists as equal partners, ultimately becoming a subtle but significant player in the struggle for civil rights. Featuring living jazz greats as Herbie Hancock, Quincy Jones, Sonny Rollins and Wayne Shorter among many others. It Must Schwing! tells the moving story of two friends, united by a passionate love for jazz, and of their profound belief in equality and freedom for every single human being.

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